The popular fast food chain Burger King climbed to the top of Facebook’s trending column, when news of its Pride Whopper hit San Francisco.

Burger King’s message of love and support is monumental because it’s simple and effective. I’d say the cost of the whopper wrapper cost 10% more than their regular wrapper, but the impact (or sales) it had will resonate for years. Whopper wrappers = cheap and cheap means far reach.

Hell, they won my vote and I don’t even eat red meat– but next time I happen to pass through good ‘ol BK, i’m going to order. I’ll order fries, apple sticks or even french toast sticks from the king himself.

The magnitude of the Burger King’s ‘We’re All The Same on The Inside’ campaign is huge.  In this case, you have my favorite form of public relations,  visible and tangible souvenirs. In the effective way, Burger King took the rainbow, a symbol of Gay Pride, and put it in hands of street paraders. WHO DOESN’T WANT A FLAG AT A PARADE?? (Insert mic drop.)

Burger King took an (1) inexpensive approach, (2) an international symbol, (3) added the clear message “We are all the same on the inside,” and (4) distributed it to a massive  audience in a genius location, the 2014 San Francisco Gay Pride Parade. Burger King’s public relations campaign went from local to national in hours.

You don’t have to tear up like I did, but give credit where credit is due. This was one of helluva move!

Props to you, Burger King!