Let’s be real––America isn’t actually doing equal pay. The Washington Post found that women earn  three quarters of what men earn and Forbes found that that’s the case for doing the same job as of 2016. In my opinion, it seems like an opportunity for a half-hearted publicity stunt, for brands and outlets to hashtag #equalpayday in an effort to draw attention to the problem, but aren’t leveling out through action.

Audi, however, says it’s making moves. During this year’s Super Bowl, the auto manufacturer seized an opportunity to make a public commitment to give equal pay for equal work. Airing this basic rights commercial in  the midst of a tense political climate, is a big deal.

This commercial isn’t to have women flock to Audi for a job, but to encourage other companies to step up, and of course to inform women who may be interested in luxury car hunting know––we got you, ladies. Audi’s declaration shows it doesn’t need the government to exercise responsibility. Being that Audi didn’t unveil this on an out-of-nowhere social media holiday, but more so on a national platform, makes it an impactful moment to encourage a mass audience of over 111 million viewers, to think about who the women are in their families and be active in their professional advancement one way or another.